Demographic
The race that we are targeting is westerners mostly because of the language limitations. I personally don’t know much of any other language.
Ages of potential buyers would be from teen to early parental age, which could consist of 20 to 30 year olds.
The ads would be mostly male actors, which would more likely be attraction to other males, but the product itself is not of a masculine design or based.
Ideally, the income of the consumer is medium to average wage for their age. This product will be in an affordable price, if ‘Mother’ and ‘V’ can be sold at around the world for about $3 a can, then our product of ‘A magical change in lifestyle’ should sell at the same price.
No education is required, but wisdom in life and consequences are helpful. Especially how we need the buyer to realise that this product can make their life better or worse depending on their actions previous to drinking the product.
No employment is necessary for the consumer to enjoy our product, but some income no matter how it is obtained, is required,
Home ownership is not required, but may be possible to obtain if your situation will allow it. Just like our motto is based on, “What goes around comes around.” Good actions, then to drink our product will get you more good things in life.
Psychographic
We are aiming for people with a depressed, down in the dumps personality. This product is designed for good things to those who deserve it, or bad things to those who deserve bad things to happen.
The values of the customer have to be mostly for themselves. If they do not want the product to help themselves, then we cannot sell the product. This also applies to attitudes.
Interests are mostly about their benefits. ‘How can this product help my best interests?’
We will be trying to achieve the business of people who’s lifestyles are from living with parents, to living with husbands. Preferably for the latter, who own or rent their own homes.
Geographic
Cultural and physical location, once again, does limit us to the western society of lower middle class to middle class. If we can get enough of this area of customers then it is easily possible for a high class to buy it in their spare time to get a turn in things in their life.
Behavioural Attributes
We are hoping that after our product is tested, that there will be a loyal amount of consumers because as well as bringing karma to the consumer, it will also always no matter what happens they will always end up with a smile on their face or a pleasant mood.